What is Skin Flooding?
If you’re interested in skincare, you have to acknowledge the power of a TikTok trend. Let’s be honest, TikTok is a mixed bag of good, bad, and terrible advice, but if you want to keep up-to-date on what’s happening in skincare you will see it first on social media.
The latest trend is called “skin flooding,” and it is all about hydration, hydration, hydration.
Let’s explore.
What is Skin Flooding?
Skin flooding describes a process of layering multiple moisturising products onto your skin to really lock in hydration. It involves using ingredients like niacinamide, hyaluronic acid, thick creamy moisturisers, facial mists.
There are no concrete rules, but generally you start with clean, damp skin, and then layer serums and products one at a time, from thinnest to thickest, with a sprtiz of facial mist between each application.
What are the Benefits?
Damp skin can be much better at absorbing moisturisers, so there is a purpose behind keeping your skin damp throughout this process.
Is this going to hurt you if you are really struggling with dehyrdated or dry skin? No, absolutely not.
Is this strictly necessarily?
Like most skincare trends: no, absolutely not.
You might have seen it all over the media recently - the EU is apparently banning retinol?! What is going on?
Well don't panic - retinol isn't disappearing completely! Instead, there are new rules that are going to regulate its percentages in cosmetic, over-the-counter products - and this does not apply to the use of these vitamin A derivatives (prescription retinoids) by healthcare professionals.
So let’s explore what’s happening.