Welcome to The Aesthetics Edit™ - our educational platform at the intersection of art, beauty, medicine and science.
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Why Aesthetics Should be Medical, NOT a Beauty Trend
It shouldn’t be complicated or controversial to say that a medical specialty should be medical. Unfortunately, in this case, it sometimes is.
Aesthetic medicine is exactly that - a medical specialty. Unfortunately, lack of regulation in the UK has trivialised this specialty, and while it clearly is related to beauty, it is vitally important that it is understood to be completely distinct and separate from beauty. Medical aesthetics treatments are NOT beauty treatments.
Beauty treatments, make-up, fashion - these all follow trends that are influenced by place, time, and culture.
Medical treatments should not be based on trends.
The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.