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The Guinea Pig Club
There are so many incredible stories in medical history, especially when it comes to plastic surgery and cosmetic medicine. As I’ve discussed previously, the origin of a lot of aesthetic medical techniques come from the horrific injuries sustained during the World Wars and the innovation and brilliance of the clinicians who tried to treat them.
One of my favourite stories is about the Guinea Pig Club.
The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.