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Bakuchiol: Really as Good as a Retinol?
Skincare is always about the “next big thing,” and sometimes you have to be careful that there is actually evidence behind the hype.
A trending skincare ingredient that continues to get a lot of buzz and is touted as an equivalent to retinoids is bakuchiol, a plant-derived ingredient that causes less irritation and is safe in pregnancy.
But is it actually as good as a retinoid, or are we dealing with more of a marketing claim than a scientific one?
The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.