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The Problem with the “Wellness” Industry
Aesthetic medicine and concepts of wellness tend to go hand-in-hand, and that is something that I personally love. But more and more, it’s also something that I have seen as inherently dangerous as well - something that can breed pseudoscience, and where selling and marketing are prioritised over patient health.
This rhetoric that some of these companies have somehow discovered a secret that big pharma and greedy doctors don’t want you to know is is toxic and damaging. The issue is with this constant chipping away at professionals, at education, at research. Let me be clear - the messaging can be really dangerous and really unethical.
The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.