Welcome to The Aesthetics Edit™ - our educational platform at the intersection of art, beauty, medicine and science.
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Which Toxin is Which?
For the longest time Botox has dominated the aesthetics market when it comes to botulinum toxin - so much so that its name is ubiquitous and basically synonymous with the treatment. But there are other brands out there, and for the longest time there have been three main ones competing.
However, the past years have seen a plethora of new brands. The different brand names and characteristics become confusing to both patients and clinicians, so we are going to set things straight. Most importantly, for safety reasons it is vital to know which products are licensed for use here in the UK, and how to recognise you are getting illegal or counterfeit products injected.
What is Nuceiva?
Another brand new toxin has hit the market in the UK! You’re going to be hearing a lot about Nuceiva in the coming months, the “Newtox” in town.
First of all, it is not an entirely new entity. Nuceiva [probotulinumotxinA] has been used since 2019 in the United States, where it is marketed by Evolus under the name Jeuveau.
So what should you know about Nuceiva?
The concept of “Instagram face” is not a new one, but has received more recent attention as Meta has banned filters that encourage plastic surgery. Awareness of the role that social media and photo editing plays in aesthetic medicine is incredibly important for both clinicians and patients. The influence of social media can be incredibly negative, and it means it’s more important than ever to navigate between good, ethical medical practice versus “selling” cosmetic procedures.